About Us


By facilitating all aspects of partnership marketing, Affinity Trusts provides innovative messaging to your constituents about the importance of protecting their wealth for generations to come. We offer complimentary educational seminars and resources to help your members, employees and/or clients understand a wide range of planning issues.



Natalie Spiwak Natalie Spiwak is the President of Affinity Trusts. Prior to launching Affinity Trusts, Natalie was the Director of Marketing and subsequently the Assistant Director of Alumni Relations at California State University, Los Angeles, where she promoted the value of education and charitable giving for over a decade. Natalie is passionate about educating consumers about the importance of protecting their wealth for generations to come. She has presented hundreds of  educational seminars and radio broadcasts that speak to the importance of establishing a plan that efficiently and cost effectively transfers a person's assets upon death and/or incapacity, thereby avoiding family conflict and resource-intensive probate. Natalie serves the life-planning needs of many with a high level of passion, expertise, and integrity.